The Company

Our purpose is to create a strong significance for nail care and a higher standard of self-care for everyone.

Our mission is to provide indispensable tools and resources that not only encourage self-care but ensure peace of mind for the journey.

Our vision is to be humanity’s leading provider of vegan cosmetics. We desire to be a subtle reminder that self-care requires consistency, and must be custom and cultivated to an individual’s needs.

Spirituality

Self-improvement

Service

Openness

Optimism

We aspire to be our best selves and contribute to something greater. Our spiritual core leads us to ask bigger questions: What is our purpose? How can we make a difference? We know that the answer lies in continuous growth and improvement. We’re open to new ideas, perspectives, and ways of thinking. We see possibility in everything around us and are optimistic about the future. Creativity is essential for problem solving and generating new ideas. We embrace it in ourselves and others. Optimism allows us to see opportunity where others see challenges. Service strengthens our connection to each other as well as our sense of purpose.